In this session, App Annie will present an aerial view of the mobile gaming industry. Reviewing key trends in 2017, App Annie will share the latest developments and innovation in the mobile games market and discuss how it is expected to develop in the months and years ahead. Specifically, looking at the Russia and CIS markets, App Annie will highlight which regions and categories offer publishers the largest and fastest growing opportunities and also how they expect new platforms and emergent technologies to further expand the app economy. Social messaging platforms, with a reach of more than 4 billion active users worldwide, represent the biggest new opportunity for game developers today. With the launch of Instant Games for Messenger, Facebook is now leading the pack. But platforms such WeChat, VK and KakaoTalk are catching up fast. However, the dynamics of this market are still to be set and understood.

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With 7 games released, including Battleship, Tetris and Angry Birds, CoolGames is one of the leading publishers for the Facebook Messenger platform. Download Vso Software. Laurens Rutten, CoolGames Founder & CEO, will share insightful data and lessons learned along the way.